Can I Get Info

Creating Rank A #1 In Google

Not Possible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases in to Google, I find a lot of related sites, but not very ever anything exact. So why bother on getting these supposedly un-searched terms?

Granted, a quantity of the phrases that you can get ranked on may not be popular, but you rarely know what a user is going to enter in to the search box, or do we ever know at what point of information gathering we’re at.

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

seven of the most common traits of searching is that when a user firsts begins a search, we use a broad term, but as we get further along in to their search, the phrases become more precise as we themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword “shoes”, if a user is really looking for “Nike walking shoes”, the site has wasted funds on that search.

By the time a user has a one to seven keyword phrase entered in for their search query, chances are that we have already eliminated the “noise” and are focused on the “signal” i.e. the product or service that your site is offering.

Another curious stat that web analytic reveal is that a consumer that comes to a site through PPC is not a life-time customer. we’re usually interested in the fast fix, or easy solution. Compared to a user who arrives through organic search engine optimization, we’re more likely to be lifetime consumers since we tend to trust a company that has “earned” it’s way to the top of the rankings.

seven final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number seven position since the search engines always try to find an exact match when other factors aren’t obtainable.

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The Internet Operating System

Way back in the 90’s Microsoft rose to power with the brilliance of their Windows Operating system. It made using a computer easy to use and visually appealing.

In the late 90’s three guys from Stanford launched a tiny search engine called Back Rub, which finally became Google.

how is this going to change?

Today, in 2005, Both Google and Microsoft dominate their perspective business space. Google owns search, and Microsoft owns the Operating system market.

Consider how far the net has progressed in the past 10 years. Back then, the net was used for email, and for the Military and Universities alike to store information that could be accessed easily by anyone with a connection to the web.

hasty forward to today, and you have on line banking, e commerce, pod casting, film trailers, mp3 files and about any other type of digital media available on the web.

there is no longer a need to be “stuck” with Windows or MAC. All you need is a browser – and the browser will be the official “Operating System” of the web.

From my browser not only can I access the universe of information, but I don’t need to worry about if it’s on a computer or MAC. A HTML page doesn’t care if you have a Dell computer, a G5, or web television. All it cares about is rendering out images and text in a logical format.

Stay tuned to this upcoming battle, as whoever emerges victorious will be in the best position to truly monopolize the web.

This is truly where the revolution has only begun with Mozilla’s Fire Fox, and Microsoft’s web Explore hopes to catch up with. An while all of this is going on Google isn’t waiting around. they quietly bought the domain name called “gbrowser.com” – which would seem to indicate that they are working on their own version of a browser (with the help of Mozilla) to compete.

Posted in Google, SEO | 1 Comment »

Kaizen SEO

KAIZEN -
Definition: Japanese for continuous & incremental improvement, a business philosophy about working practices & efficiency; improvement in productivity or performance
Etymology: Japanese `change for the better’

lots of times a client will ask why they are being charged a monthly fee for services. Unless you are actively participating in a reciprocal linking campaign, this may not seem all that apparent.

When a site gets code for search-engine optimization (SEO), there’s lots of elements that are looked at & modified. Most changes are behind the scenes, & will make changes to Meta Tags, page titles, file naming structure & file configuration to name a few.

But, underneath the hood, there’s lots of aspects of seo that are constantly being ‘tweaked’. While this may sound like a salesman talking, it is true.

It’s in these moments that a nice seo service will make the update with no disruption to the current site, yet it will yield the benefits of the constant monitoring. If the site is already established, these changes can be seen within a few days. If the site is newer, it may take some time & patience to see anything tangible.

What most people are not aware of is that when a site is initially coded, it’s had research conducted on it, & decisions are made based on that research. However, as times change, & keyword phrases change, the coding must be updated as well.

It’s similar to web hosting. You pay a certain fee each month to make sure your site is up. But within those costs, you are paying for the latest security, Anti-virus software, equipment & software updates that protect your site. & don’t forget the salary & overhead of the company or consultant.

Another reason a monthly fee is applied is that you are also paying for the expertise of the seo service. Would you have a doctor operate on you that’s only had 2 procedures? Or the doctor that has performed thousands of operations?

some things to keep in mind when you engage a company to perform seo services for your site. Those people are earning their money.

A bonus of the monthly fee is that when you add content to your site, it should pass by the seo service so that they can ensure the friendliness of the new page for the search engines. Remember, each page is judged on it’s own in the search engines, so every page is critical to the success of your site.

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