What Search Engines Want

pay per click
From the search engines’ perspective, they want to understand some other things about a link, before they can decide the answers to your questions.
Why Does This Link Exist?
The primary question for search engines is why a given link exists at all. For your internal links, those that they find in the body [...]

Why Site Structure Is Important

While most of your competitors are still trying to use a “sledgehammer” approach, and overwhelming the search engines with massive quantities of inbound links, you can gain a tremendous advantage by paying attention to how your site is linked together.
There are four primary goals in structuring, or restructuring, a web site:

Improving the user experience is [...]

The Purpose of Keyword Strategy

The goal of your keyword strategy is to get the best total quality return on your investment. If that sounds like a mouthful, it’s because there’s more involved here than just how many people visit your site.
If someone finds your site in search results, but they’re looking for something else, you didn’t do yourself any [...]

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