Google PageRank

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In 1990s one algorithm was invented by Larry Page and Sergey Brin that is PageRank. PageRank is an Google patent that take care of the popularity of a particular page, link equity as a ranking factor is implemented by PageRank concept.
Votes are the incoming links to that page, indicating importance.
A page that [...]

Link Equity

Without the links, the World Wide Web would just be a collection of unrelated documents of no use. links provide structure and provide both implicit and explicit information in the aggregate. For example, if a web page is linked from many web sites, it usually implies that it is a more important page than one [...]

Traffic Tip #3: Submit to the Main Search Engines

There are hundreds or perhaps even thousands of search engines out there on the web, but the
reality is 90 to 95% of web surfers only use a handful of them.
Google, Live, Yahoo, AOL and Ask (formerly Ask Jeeves) are the most popular right now, and they are
all you really need to be concerned with at [...]