How PPC Marketing Works

There is a big difference between pay per click marketing and SEO. Neither of these sections are intended to be a complete how to guide, but are designed just to give you a brief intro into both topics.
What is PPC?
Pay per click ads usually appear in a colored box on search results pages and are [...]

Are you using both sides of the GoogleCoin?

By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay
Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on
their own websites.
For this privilege, Google will [...]

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google [...]

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