Back links are an important part of most successful websites on the net and are almost essential in order to get reasonable listings on search engines. Back links are quite simply, links from other websites. As part of most search engines algorithms it is obvious to see they rely heavily largely upon the amount of quality incoming links your website has. I would like to reiterate, quality links, there are many unscrupulous link farms and link schemes that if you participate in, will get you banned from the major search engines. Search engines see links from other, usually established, websites as a mark of respect and that you probably have something to offer.
Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:
- Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to create traffic driving websites that point to your money site.
- Setup satellite pages using the keyword domain names with the idea of capturing traffic geared toward those specific keywords, developing niche market traffic. As you develop niche markets for those new customers, you are going to be able to capitalize on those customers for the other products and/or services that your company offers when these sites link back to your money site as a result of informing and attracting these new customers through the niche sites.
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
Keywords Targeting Strategy for Keyword of Single word:
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Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.
Keywords Targeting Strategy for Keyword of Multiple words:
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Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they’ve been nuked by Google?
More and more we are seeing internet marketing / SEO companies getting nuked, by Google completely removing them from their data banks. I am not going to mention any names because I’m sure the owners of the once populated websites already know and are embarrassed from this development.
The Good and the Bad of SEO ‘s From Google’s Mouth!
I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.
In this article I highlight some of the points made during the call so you know what Google thinks.
You know its bad when you take time from your holidays to come into work to attend a conference call. But that’s what I did a few weeks ago. You see I had to because I was going to have the opportunity to ask some Google employees specific questions on things that I’d been pretty sure about, but wanted to hear it right from the horses mouth.
When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links. Google then takes your website and performs a mathematics equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links.
A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site. In turn, you keep a closed loop by reciprocating the favor to the other website by extending the same courtesy of a back link. Thus creating a solid network connection. Google likes to see inter connectivity and will reward your website well for planning it this way.
