Tag Archives: Flash

Google Chrome now support Adobe Flash Player

In Google’s most recent stable release of Google Chrome, they talked about beta-testing Adobe Flash Player integration into Chrome. They’ve enable this integration by default in the stable channel of Chrome. To read more about this integration, check out the Chromium blog.

In testing Flash Player integration into Chrome, the Chrome team admittedly spent many, many fun hours with a few of our favorite Flash-based indie games. So as a side project, they teamed up with a few creative folks to build Chrome FastBall, a Flash-based game built on top of the YouTube platform.

If you’re using Chrome, your browser should be automatically updated with Flash Player integration as of this week. And if you haven’t yet tried Chrome, download this newest stable release of the browser at google.com/chrome and take it for a test drive!

eCommerce Web Site Building: Where Do I Start?

Building a web site isn’t something that is really cut and dry. There’s a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It’s also important that you make the right choices upfront so that you don’t end up having to restructure your whole web site because of some problem in your design layout. The level of time investment necessary for mastery in a lot of these software packages can range from little to a VERY significant amount. Because of this I feel it’s important to be lead in the “right” direction to make sure you don’t spend time in the wrong areas, or learning some software that might not be all that useful for you later on (*coughs* Frontpage *coughs*).

Where you should start greatly depends on what you plan on attempting to do, and how deep you’re going to dive in. For a moderately professional, clean looking web site without a lot of automation or intensive animated graphics you can probably get by with some basic knowledge of html, ability with a good WYSIWYG editor, and an image editing program. On the other hand, if you’re someone that’s looking to build something that will really wow your audience then you might consider spending some major time and developing some animation skills with a program like Macro media Flash. I personally always spring for what I believe will bring me the greatest amount of profit with a minimal amount of effort, and because of this I usually end up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my image editor.

## What is a “WYSIWYG” editor? ##
A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by with minimal knowledge of HTML. Yes, that means you don’t have to know EVERYTHING about HTML to have a decent looking website. When you use a WYSIWYG editor it interprets what you’re doing (inserting an image for example) as being a certain series of HTML tags with attributes, and does it for you… Thus, what you see on your screen is what you get. Instead of seeing a bunch of HTML code in text format, you’ll mostly see what will actually show up in your browser once your web site is up WHILE you’re making it. I highly recommend using the latest version of dreamweaver — it is well-known as one of the best HTML editors by general consensus. Dreamweaver’s interface is very friendly, has a built in FTP client, and is specifically built to be flexible enough to suit both the coder and the everyday amatuer webmaster.

## Image editing? What do I need that for? ##
Okay, let’s be realistic here: If you’re going to make a professional *appearing* web site it’s important that you can make some basic, decent looking graphics. There’s a lot of graphics problems that can truly get the job done, but as far as power and flexibility goes I recommend Adobe Photoshop. Adobe Photoshop definitely takes some time getting used to, but in the end it’s VERY rewarding. I’ve ended up using my knowledge of Photoshop to make not only graphics for multiple web sites, but also touched up portraits, made business cards, flyers, and other online advertisments such as banners. In fact, I’ve used it for everything except animation… But it also comes with Adobe Image-ready which is very good with animation. This software is amazing, and if you’re going to learn ANY image editing software I recommend you start with Photoshop because of it’s wide range of overall… usefulness!

## Let’s get me some sales! ##
Kick off your new web site you’ve gotten up from your knowledge of web mastering and image editing with a few new sales… Sounds like a plan? Well a great way to do that quickly is with pay-per-click advertising. BUT WAIT! Doesn’t that cost money? Well… Yes. But with the tools brought to us by some of the biggest pay-per-click advertisers out there we should be able to make a good evaluation of how much profit we’re going to make without much investment upfront.

The big question behind pay-per-click advertising is whether or not it’s worth the cash when you can simply get traffic from regular search engine ranking (otherwise known as organic traffic). After all, there are plenty of companies out there that promise to help get you all the traffic you need through optimizing your web site for organic ranking. The answer to this question is quite simple: profit is profit. Through conversion tracking tools such as those offered by Yahoo! Search Marketing and Google Adwords anyone can calculate exactly what their profit is after cost of PPC advertising is taken out. In my opinion, Google Adwords has the most user-friendly interface among the PPC advertisers. Google Adword’s interface makes it very easy to see which keywords are pulling you in the most sales, and which ones aren’t even worth your advertising money.

Let us not forget, however, that in order to make those conversions we’re going to be needing a shopping cart! There’s a lot of diverse software packages out there you can use, but I’ve been using Mal’s E-Commerce Free shopping cart for a number of years with great success. The cart’s server is hosted on their machines so that means you not only get away with not having to pay for the software itself, but you get out of having to buy an SSL security ticket too! Nothing’s a better bargain than free, eh?

## Getting those sales leads you’ve been building up to BUY! ##

Once you’ve scored a few sales it would probably be a good idea to start using some kind of lead management services. I highly recommend the use of auto responders for this purpose. Auto responders are, essentially, a newsletter sign-up that allows you to strategically determine what you want to send each lead after a certain allotted amount of time. For example, let’s say someone visits your web site and you offer them a free newsletter. If you were selling an ebook on some very complicated topic, you might consider sending them only information on the most basic concepts at first to get them interested. Slowly but surely, you can turn those visitors that might have left your web site and never have returned into some serious revenue!

Is PDF Optimization End To SEO

On April 18th 2005, Adobe announced that it was going to acquire Macromedia.

Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it’s inadvertently created a new form of optimization.

The main technology that Adobe wanted from Macromedia was Flash. Now that we have it, we will be able to incorporate all the power of Flash in to a PDF. With one fell swoop, we have changed the face of search engine optimization.

That’s right. PDF optimization.

As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up in to the web’s only cross-compatible portable platform.

No more worries about having a Flash player installed – that will be incorporated in to the PDF reading application. No more worrying about needing Quicktime and Media Player versions of video clips. They’ll all be in Flash.

Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any tool that can read a pdf. It can also be included on CD’s, DVD’s and even your mobile phone.

From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf.

Why would a company not embrace this? While it’s a true a site like Amazon would not be able to take full advantage of this, we could embed pdf optimization for dvd’s and cd’s sent to your mobile phone, based on previous selections you’ve made.

anybody who makes a living optimizing sites can see the potential loss of revenue as companies move forward and place their marketing efforts in to promoting a pdf instead of a web-site.

While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.

It’s a marketer’s dream, and it makes a buzz agent’s job even not as difficult. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.

Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.

The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you’ve everything you require as a portable document. No worries about server stability, access to the database or even an internet connection.

By embracing this new development, it will be another service you can add to your seo repertoire and permit for your business to change to this emerging technology.

Adobe Flash Platform comes to Digital Home

Adobe is bringing Flash and HD content into your living rooms via set-top boxes, Blu-Ray players and other Internet-capable equipment. If you’re thinking it’s going to be a small or niche market participating in this program, think again — content providers already on board include Atlantic Records, Comcast, Disney Interactive, Intel, Netflix and even The New York Times amongst many others. The Adobe Flash Platform for Digital Home is available right now for OEMs and will be hitting System on Chip vendors in the latter half of 2009 ensuring all of your favorite Flash-based web content, videos, applications and services will become accessible to screens beyond just the computer. Of course, we have all been expecting this since Adobe first began moving forward with the Open Screen Project but we’re pretty excited about this coming digital technology and the fact that so many big industry players are involved. Hit the jump for additional details and information.

Flash Platform News

Flash Platform for the Digital Home
A new Flash runtime optimized for Internet connected televisions, set-top boxes, Blu-ray players and other digital home devices.  Brings HD videos, interactive applications and services, new user interfaces and other rich web content to digital living room devices.

Partners
Major System on Chips (SoC) vendors, OEMs, cable operators and content providers are announcing support for the optimized Flash runtime including Broadcom, Intel, Comcast, Disney Interactive, Netflix, New York Times Company, NXP Semiconductors, Sigma Designs, STMicroelectronics, Atlantic Records etc.

Availability
The optimized Flash runtime is available immediately to silicon vendors and OEMs.  SoC platforms, televisions and other devices are expected to be available with support for the new runtime in the second half of ’09.

Data points:

  • Close to 420 million televisions, set-top boxes, Blu-ray players and other connected digital home devices are expected to ship with the next 3 years.  (Source: Strategy Analytics: Digital Media Devices Global Market Report December 2009)
  • Adobe Flash Player content reaches over 98% of Internet-enabled desktops.  According to data from independent research firm comScore (Feb ‘09), approximately 80% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 platform for video on the web.
  • Flash Player 10 was installed on more than 55% of computers worldwide in just the first two months of its release, and is expected to surpass 80% in Q2 ‘09, far outpacing the installation rate of past versions. (Source: Third-party survey by Millward Brown that determines these stats, the survey methodology, breakdown by version, etc at http://www.adobe.com/products/player_census/flashplayer/ )
  • The mobile Flash runtime has shipped and delivered Flash technology based content on close to 40% of all new mobile phones and devices in 2008.  More than 1 billion mobile phones and devices have shipped with Flash by the end of Q1 ‘09.  (Source: Strategy Analytics Forecast, Jan 2009)  Flash Player 10 for smartphones is on track for OEM avail in second half of ‘09.  First platforms to be supported: Symbian, WiMo, Android and Palm webOS

Flash Platform for the Digital Home – Partner Quotes

Comcast: “Comcast is constantly working to deliver richer user interfaces and services to our customers,” said Labeeb Ismail, vice president, Technology at Comcast. “As an active participant of the Open Screen Project, we are working closely with Adobe to integrate the optimized Flash runtime with tru2way technology, enabling a new range of engaging, interactive services to consumers.”

Disney: “Disney and Adobe share the vision of extending HD video and rich, engaging experiences across multiple screens,” said Bud Albers, CTO and senior vice president at Disney Interactive Media Group. “Adobe Flash technology plays an important role in delivering the latest Disney content via the web, mobile phones and other consumer electronics. As a leading innovator for media and entertainment, we are excited about the opportunities of Flash based applications and services coming to televisions.”

Intel: “Intel and Adobe have a long history of collaboration and have worked together to optimize Flash technology for the digital home on the Intel® Media Processor CE 3100, the first in a new family of purpose-built Intel System-on-Chips (SoCs) for CE devices,” said William O. Leszinske Jr., general manager of Intel’s Digital Home Group. “As an active participant of the Open Screen Project, we recognize the value of extending rich, Flash based Internet content and applications to a broad range of devices in your pocket, on your lap, at the office and now in your living room. We are excited to integrate the optimized Flash runtime into digital home platforms featuring Intel’s SoC, such as advanced set-top boxes, high-definition digital televisions, Blu-ray Disc players and other connected AV devices.”

Netflix:
“As the world’s leading online movie rental service, Netflix always seeks new ways for subscribers to find and enjoy the movies they’ll love,” said Bill Holmes, vice president of Business Development at Netflix. “Adobe’s Flash Platform for the Digital Home offers great promise as Netflix continues its expansion directly to the television with our consumer electronics partners.”

New York Times: “The New York Times is pleased to work with Adobe on the Open Screen Project,” said Michael Zimbalist, vice president of Research and Development Operations at The New York Times Company. “The extension of Flash technology to digital home devices is an important step in delivering applications consistently across screens and will help the Times Company better deliver our high quality news, information and multimedia to the digital living room.”

Sigma Designs: “Sigma Designs has long recognized that IPTV is the future, and has been a constant innovator of SoC solutions for IP-connected set top boxes and Blu-ray players,” said Ken Lowe, vice president for Business Development and Strategic Marketing at Sigma Designs. “Consumers clearly want to access Flash based HD videos and other rich web content on their televisions. We are working closely with Adobe to integrate the optimized Flash runtime into our SoC solutions to enable a better, more interactive user experience on connected digital home devices.”

Adobe Dynamic Media Organization (DMO) News

Strobe:  New software framework, code-named Strobe, which aids in the development of an open industry standard for media players and accelerates the creation and delivery of high-quality video and interactive experiences for web audiences. Strobe will offer production-ready software components for media players, reducing the time content publishers spend creating their own playback technologies.

Preview of Adobe Story:  Collaborative online scriptwriting for use in film, broadcast, and rich media. Adobe Story captures metadata in the script, the earliest part of the production chain, and will enable users to collaborate on scripts and expand their ideas.  A public beta is expected to be avail on Adobe Labs in late ‘09.

Premiere Pro CS4 version 4.1:  Free update for existing customers. Includes compatibility with RED R3D content for users of laptops and lower-powered systems, and support for an updated RED plug-in.

Adobe confirms Flash for iPhone in the works; Apple is assisting

Steve Jobs once said that Flash on the iPhone would be a bad move as it is extremely resource heavy and that Flash Lite doesn’t have what it takes to make for an enjoyable web experience. Adobe on the other hand, wasn’t all that interested in what Steve said because it was only a few months ago it signaled its intentions to bring Flash to the iPhone. The problem was Apple wasn’t involved in the process and it was highly unlikely that it would approve anything to do with Flash unless it was directly involved in the process. This week in Switzerland, Adobe’s CEO Shantanu Narayen was feeling pretty talkative and finally let the official cat out of the bag by saying that both Adobe and Apple are working together to make Flash a reality for the iPhone platform. Admitting the process of porting a reliable version of Flash to the iPhone is no easy task, Narayen was confident that having both Adobe and Apple work on the project together would be the key to success. One of the largest questions that remains is whether or not Flash will be coded into the iPhone’s firmware or if it will be a specific Flash-enabled web browser available in the App Store. The latter, however, is highly unlikely given the fact that the two companies are finally working together – you can be sure Apple won’t let Adobe steal the spotlight.

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