Search engines are after one thing Ã¢â‚¬â€œ providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn’t relate to the search term. Nor are the results any good if they are old. People expect the most up to date, fresh information that is relevant to them.
That’s why search engines love sites which are highly focused on a specific subject and which have regularly updated content. If you add material to your web site every day, you will get noticed by the search engines. If the information you add to your web site is directly centred on the precise focus of your site, all the better as far as the search engines are concerned.