The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for back links. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.
Newbie Myth 1: The “Duplicate content penalty.”
Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a “duplicate content penalty.” Why is this concern unjustified?
Back links are an important part of most successful websites on the net and are almost essential in order to get reasonable listings on search engines. Back links are quite simply, links from other websites. As part of most search engines algorithms it is obvious to see they rely heavily largely upon the amount of quality incoming links your website has. I would like to reiterate, quality links, there are many unscrupulous link farms and link schemes that if you participate in, will get you banned from the major search engines. Search engines see links from other, usually established, websites as a mark of respect and that you probably have something to offer.
