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Site Maps can be a great tool for making search engines crawl through your web site in a much more effective manner, thereby helping you get more pages indexed, and ultimately getting you more visitors. Most people know what site maps are, as they can be seen on many of the major websites, although for those who don¡¦t, ¡§a site map is a page which contains a list of all the links within a website, under different categories and headings, just like a table of contents of a book¡¨. Now when a search engine hits the site map page, it gets to see all the links within that website and this enables it to crawl through those pages. It¡¦s just like guiding search engines with the help of a map, in this large universe of internet.

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Before you can understand the reasons for using SEO, it might be good to have a definition of what SEO — search engine optimization — is. It’s probably a safe assumption that if you’ve clicked on this link, you have some understanding of SEO, so I’ll keep it simple.

SEO is the science of customizing elements of your web site to achieve the best possible search engine ranking. That’s really all there is to search engine optimization. But as simple as it sounds, don’t let it fool you. Both internal and external elements of the site affect the way it’s ranked in any given search engine, so all of these elements should be taken into consideration. Good SEO can be very difficult to achieve, and great SEO seems pretty well impossible at times.

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