Can I Get Info

Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is.

In this article I look at some practical examples of when to use analytics and some things you need to identify in order to get the most out of your analytics.

I came across a situation today that I thought I’d share. It has to do with a client’s analytics.

Many times, as a search engine marketer, it is up to us to tell the client what they should be looking for in their analytics. Right away this seems odd to me. It’s like me telling my client what their business model is, or how they should be selling their product online.

Web Analytics Definition

From past few years i have seen a lot of guys asking about some specific words like CTR, unique view, KPI and other things. So i am just jotting down the information i had with me to give you guys a wide picture of web analytics. So we start from the framework overview.