The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for back links. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.
Newbie Myth 1: The “Duplicate content penalty.”
Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a “duplicate content penalty.” Why is this concern unjustified?
If it was easy, everybody would be doing it. Getting a company’s name and products, or services, onto the first page of a genuine Google search isn’t a trivial piece of work. In fact, there are four distinct skills that a search engine optimizer needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?
The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way. Sadly, most of this traffic is not qualified. Yes, your hit counter will move higher, however, if its not qualified, you may find you have unhappy visitors to your site. Unhappy visitors will not click on your ads or purchase your products.
Once you have optimized your site, consider submitting it to every search engine. If you want to get spidered quicker in Google, have a web page with a PR of 4 or higher point to your site. Your site will be spidered within a couple of days!
Your website is just one of the billion sites parked on the World Wide Web. Chances are, you don’t think yours will ever get noticed.
We hear your cries for cyber attention. Here are five ways to get people clicking on to your site.
1.) Make sure it’s professional looking.
No one likes looking at website that reminds them of a book report they wrote back in school. Invest in learning a good web design program (Dreamweaver MX and Microsoft Frontpage are good picks), and let your creative juices flow. Make sure it’s compelling, well-designed, and organized. People don’t exactly find it fun to weed through haystacks of cyber files to get the information that they want.
On that note, don’t make it a heavy site. Putting up some flash intros may be great eye candy, but the average internet surfer only waits 10 seconds for a page to load, and then they’re off to the next.
The webmaster’s biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if not promoted correctly. Here are 10 tips to guide you to success with your website.
(1) The internet is a new medium.
At least compared to print, it is. A website is a waste if it simply re-hashes something which could easily be put into print. Don’t have the site be just an online brochure. Put up features which take advantage of the internet as a medium of communication. Filter information for them. Provide search capability. Provide interactivity with features like forums, quizzes and tools. Web visitors like to interact.
Bob is from United States and speaks English, along with some Hebrew and Spanish. Alice is from Romania and speaks Romanian, English, and some French. Why does this matter? There are concerns— Both from a language angle, as well ad some interesting technical caveats— when one decides to target foreign users with search engine marketing. Here we will discuss about the most pertinent factors in foreign search engine optimization.
The internet is a globalized economy. Web sites can be hosted and contain anything that the author would like to publish. Users are free to peruse pages or order items from any country. There are some exceptions, but in general, to enhance user experience, a search engine may treat web sites from the same region in the same language as the user preferentially.
I don’t know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site. I imagined that people would arrive on my website, as if by magic, purchase goods, and perhaps come back again for more.
A week or so later I came down to earth with a big bump.
I realized that it would take a bit of time and effort to see the results that I was dreaming about!
Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don’t have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing.
When you hit critical mass in your market, things change drastically for you and your business. Your marketing efforts go down in direct proportion to your customer support and sales going up. It sounds awesome. It IS awesome. But only a tiny fraction of websites on the net every achieve critical mass. Here’s a nutshell version of what it takes.
It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track. Ideally you will want to make use of easy-to-use methods that keeps visitors coming to your website. Lets look at a few practical ideas.
Here’s a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?
So, how will searchers find your website? What types of search engines could they use?
Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.
