Increase Website Traffic and Ranking

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Google PageRank

In 1990s one algorithm was invented by Larry Page and Sergey Brin that is PageRank. PageRank is an Google patent that take care of the popularity of a particular page, link equity as a ranking factor is implemented by PageRank concept.
Votes are the incoming links to that page, indicating importance.
A page that is arrived at [...]

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Link Equity

Without the links, the World Wide Web would just be a collection of unrelated documents of no use. links provide structure and provide both implicit and explicit information in the aggregate. For example, if a web page is linked from many web sites, it usually implies that it is a more important page than one [...]

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Google Search Techniques

Disclaimer: Using Google to search the Internet will locate resources that are available to the public. While these resources are good for some purposes, serious research and academic work often requires access to databases, articles and books that, if they are available online, are only accessible by subscription. Fortunately, the UMass Library subscribes to most [...]

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