Can I Get Info

Not Possible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases in to Google, I find a lot of related sites, but not very ever anything exact. So why bother on getting these supposedly un-searched terms?

Granted, a quantity of the phrases that you can get ranked on may not be popular, but you rarely know what a user is going to enter in to the search box, or do we ever know at what point of information gathering we’re at.

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

seven of the most common traits of searching is that when a user firsts begins a search, we use a broad term, but as we get further along in to their search, the phrases become more precise as we themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword “shoes”, if a user is really looking for “Nike walking shoes”, the site has wasted funds on that search.

By the time a user has a one to seven keyword phrase entered in for their search query, chances are that we have already eliminated the “noise” and are focused on the “signal” i.e. the product or service that your site is offering.

Another curious stat that web analytic reveal is that a consumer that comes to a site through PPC is not a life-time customer. we’re usually interested in the fast fix, or easy solution. Compared to a user who arrives through organic search engine optimization, we’re more likely to be lifetime consumers since we tend to trust a company that has “earned” it’s way to the top of the rankings.

seven final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number seven position since the search engines always try to find an exact match when other factors aren’t obtainable.