Can I Get Info

KAIZEN -
Definition: Japanese for continuous & incremental improvement, a business philosophy about working practices & efficiency; improvement in productivity or performance
Etymology: Japanese `change for the better’

lots of times a client will ask why they are being charged a monthly fee for services. Unless you are actively participating in a reciprocal linking campaign, this may not seem all that apparent.

When a site gets code for search-engine optimization (SEO), there’s lots of elements that are looked at & modified. Most changes are behind the scenes, & will make changes to Meta Tags, page titles, file naming structure & file configuration to name a few.

But, underneath the hood, there’s lots of aspects of seo that are constantly being ‘tweaked’. While this may sound like a salesman talking, it is true.

It’s in these moments that a nice seo service will make the update with no disruption to the current site, yet it will yield the benefits of the constant monitoring. If the site is already established, these changes can be seen within a few days. If the site is newer, it may take some time & patience to see anything tangible.

What most people are not aware of is that when a site is initially coded, it’s had research conducted on it, & decisions are made based on that research. However, as times change, & keyword phrases change, the coding must be updated as well.

It’s similar to web hosting. You pay a certain fee each month to make sure your site is up. But within those costs, you are paying for the latest security, Anti-virus software, equipment & software updates that protect your site. & don’t forget the salary & overhead of the company or consultant.

Another reason a monthly fee is applied is that you are also paying for the expertise of the seo service. Would you have a doctor operate on you that’s only had 2 procedures? Or the doctor that has performed thousands of operations?

some things to keep in mind when you engage a company to perform seo services for your site. Those people are earning their money.

A bonus of the monthly fee is that when you add content to your site, it should pass by the seo service so that they can ensure the friendliness of the new page for the search engines. Remember, each page is judged on it’s own in the search engines, so every page is critical to the success of your site.