It doesn’t matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and not the word need. There is a world of difference between wants and needs. For example you might need a means of getting from A to B and almost any vehicle would fulfil that need; but what you really want is a top of the range BMW!
I write my blog with just one person in mind. In my minds eye I have come to know that person intimately, IÂ understand his goals, his dreams and his aspirations and I know the things that really interests him. He is my ideal reader, he soaks up every word and he clicks every link I include in each blog post.
According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day. If you own a blog, how are you going to promote it in order to stay ahead of the competition?
Fortunately, there is a simple, yet very effective method: RSS directory submission. Submitting your RSS news feed to specialized news directories benefits your site in several ways.
RSS directory submission increases your readership. When a person is looking for news feeds to add to their RSS reader, it is highly likely they will visit an RSS directory to find news feeds on their subject of interest. I recently visited a directory looking for personal business blogs. I subscribed to several, and now read them via RSS on a regular basis. Someone else may have an excellent business blog, but since they weren’t listed in the directory, I was unable to discover their site.
Viruses and the deluge of the cyberspace version of junk mail, spam, has forced marketers to look for new ways to get back into the surfer’s eye. Spam filters hinder many of today’s marketers. That ezine you spent hours producing is often routed to the garbage bin without your intended audience ever seeing it. Now that’s not nice, but overwhelming piles of unsolicited emails are thrown into virtual mailboxes around the globe. Do you read your spam mail?
The wise and prudent are jumping on a trend that was relegated to personal use until about a year ago – blogging and RSS Feeds. These new tools have become the latest marketing craze to hit the Internet. Why? The advantages they present are amazing, cost effective, and can get your site indexed in the blink of an eye. No wonder marketing gurus are smiling like the Cheshire cat!
Blogs were originally only meant to be Web Logs, or personal journals for members of on-line communities to stay in touch, sort of like underground news media. But, it didn’t take long for net-entrepreneur (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.
This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing what a power-house!! It leaves real-world business for dead (in my opinion).
How Can You Use Blogs to Increase Traffic? I conducted my 1st customer appreciation web cast on April 12th 2005 to answer my subscribers’ most pressing question on Blogs and RSS. Here’s one of the questions I have: How can you use blogs to increase traffic? Blogs can increase traffic through the following:
1. If your blog has valuable content, this will attract readers to your blog who will visit again Most people who perform searches using search engines are actually looking for information, for solutions. The more helpful and relevant content you have, the easier it is for you to attract visitors and also to turn them into loyal readers and subscribers.
Writing Blogs ? Blogs are on-line journals where people express themselves through writing. Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use one of my writing teacher’s favorite sayings, Writing has only existed for one day in the one year that humanity has existed. Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesn’t mean it’s good writing, myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, and if we want to do it in a way that the masses can connect with our ideas, we have to think much more simply and clearly about this art.
Flush out the writer in children. Blogging could draw out a young writer and open doors to their future. Consider encouraging your child to start blogging!
Children love having an audience. The instant recognition and approval that comes from a crowd just can’t be beat. Employing blogs to help develop good spelling habits, grammar skills, and develop a love for writing at a young age is an innovative concept that has potential benefits:
Benefits
1.) Responsibility/Commitment – Daily Posts
Regular updates require children to be disciplined and responsible.
Why in the world should it be hard to reach a customer or a potential client ?
It should NOT be !
But with today’s fast paced internet technology and the introduction of new applications it is getting tougher to reach the potential customer or the regular clients.
I)EMAIL : Email has been a popular means of reaching your users, clients, co workers or just about anybody in the world.
The problem over here are Spammers !
Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one. I thought the processes of getting a site; domain name and the actual building of the blog would just be out of my league. I’m a complete novice when it comes to technology, but I do like writing a journal, and I thought having a journal on-line would be both fun and make life simpler for me. No more writing with pens, other people can read my stuff and comment on it, and I could add pictures to illustrate my points and make things look more interesting.
Blogs and RSS Boost Your Online Business, Rankings, Traffic and Sales.
Blogs for Advertising?
Yes! Blogs and RSS boost your online business, rankings, traffic and sales. We all sometimes ignore the trends in advertising on the internet until the masses are already doing it. That is why I felt compelled to right this article and hopefully help others to understand that Blogs are a very powerful advertising method and you do not want to ignore this trend, You will regret it!
A blog is a frequent, online publication of comments, web links and news. It is an online Enzine of sorts. People maintained blogs long before the term was coined, but the trend gained momentum with automated published systems, most notably is blogger.com. Thousands of people use services such as Blogger alone.
