Can I Get Info

Imagine asking a stranger for directions to a clothing store. Chances are, the stranger will tell you two of three replies. They’ll direct you to the nearest clothing store they know of, or they’ll send to to the last two they passed. But you’re looking for the latest Sponge bob Square pants kid’s shirt. You didn’t tell the stranger that, did you? Probably not. So, you got directions to the local Disney store, which of work, wouldn’t be selling any competitor’s clothing.

How did this happen? simple.

Even when searching for a singular or plural version of something, you will get different results. Some words are even more complex. For example, if you enter “wheelchair”, Google will tell you there’s about 1.4 million results. Add a space, & now you have “wheel chair” & Google will tell you that there’s about 4.6 million results! Now to even complicate matters more, if you enter “wheel chairs” there’s only 760,000 results. Remove the space & for “wheelchairs” you now get about 1.2 million results.

Like most of us, when they type something in to a search engine, they assume that the search engine knows what they mean. A computer can only do what they tell it to do, so that’s why they may not get the desired results that they are seeking. Back when the ‘Net was young (1990), you could get away with such simple phrases because there wasn’t much content on the web as there is now. This is why when you’re searching, be sure to be as specific as possible. The Search Engine’s entire existence is to provide relevant & specific results to you, the user. Tell the engine more relevant phrases, & you will be rewarded accordingly.

How does this happen?

Remember, the search engines are programmed to try & deliver the best document for each given keyword/phrase. Through a complex algorithm, they mathematically determine which page has the most relevant content. they do this for every possible keyword & phrase that they are aware of. This why you see such a disparity in the search results.

how do i rank for all of my similar keywords?

Glad you asked. two of the plenty of factors used in determining keyword relevancy is proximity. By using the variations of the spelling in a logical manner – such as the example I presented above, describing the different ways it can be spelled – the search engines will use this to determine that since your page talks about these variations of wheelchairs, this page must be relevant. Of work there’s plenty of other factors involved, but for the sake of this discussion, that’s all they need.