Likely you would not buy a used car because it was both used and a car. You also would not likely want to buy the cheapest used car (at least you would not if you wanted a reliable used car).
When you buy the services of an SEO you are investing and taking a chance. Most successful businesses take chances though most do not take blind risks.
Many SEOs may not have the time to answer all of the questions listed above (as I probably would not answer all of them). They should have time to answer a few of your questions though. It is their job to sell you their services. It is not your job to blindly buy them. In addition to the above questions you may also want to ask a few questions that are not listed. You should ask multiple SEO firms various questions you consider vitally important to your business model.
There is nothing that is concrete about SEO. The things that work today may not work well tomorrow. The people who do the best job of answering a few of your questions prior to you hiring them stand a good chance to also provide the best customer service after you hire them.
Communication is the key to running a successful service based web business. SEO firms should have no problem answering a few questions prior to you hiring them. Communicating before business partnerships builds trust. With so many variables in the SEO field trust is an extremely important issue.
There is no reason to make blind investments when asking a few questions can help you find a great SEO.
1. How Long have You been doing SEO for?
Years and years of experience are not necessary, but you probably do not want to be their first project.
Communication is the key to successful SEO. Before you can adequately communicate with others you need to know what your goals are. If you do not have set goals then it is going to be hard for your SEO do to exactly what you want them to.
1. Am I prepared to wait at least a few months to see any return on my investment?
You can see returns from pay per click marketing in as little as a few days, but the feedback loop for SEO (especially in Google) can take many months.
This is an extremely brief introduction to SEO. It aims to inform you what SEO is, but not to teach you how to become an SEO expert. Much of the SEO process is just hard work and learning from your errors.
If you do your own SEO you will still likely want to chat in SEO forums and read books on the topic before starting. Many of the print books can go quickly out of date, but if you ask around there will likely be at least a couple good guides which are commonly recommended.
What is SEO?
There is a big difference between pay per click marketing and SEO. Neither of these sections are intended to be a complete how to guide, but are designed just to give you a brief intro into both topics.
What is PPC?
Pay per click ads usually appear in a colored box on search results pages and are separated from the regular search results on most major search engines and portals. Some portals (such as Ask Jeeves and AOL) are not clearly separating the ads from the regular search results. Many of the larger PPC networks have many search partners and broad sweeping contextual advertising networks.
Just as there are steps you can take to improve your site’s search engine performance, there are also things that can hurt your chances at optimal rankings—below are some major culprits…….
Avoid Frames
Sites utilizing frames typically separate the content of the page from the frameset, making it
virtually impossible for search engines to find, let alone index and produce, the content of the
framed pages in their results. If you have framed pages that you want to optimize for search
engines, your best bet is to convert them to standard non-framed pages so that search engines
can see what they have to offer for content display them properly.
I think it is fair to say that Internet users love change, in fact I imagine that many of them embrace the
concept wholeheartedly. After all, there are not many mediums guaranteed to keep you engaged and on
the tip of your toes learning new things on a daily basis.
The changes that have occurred on the search engines since 1997 have been remarkable and very characteristic of the ever-changing environment that the Internet embodies. In keeping with such change, it stands to reason that the techniques required to achieve top search engine placements will change as well. The prerogative of search engines has been and always will be to advance their technology in an effort to provide better and more effective search results for their users. Such effective search results require the identification and ultimately the complete eradication of manipulative SEO tactics often equivalent to Spam. This quest for the Holy Grail of search results necessarily requires that search engine marketing tactics change and grow with the new technology. Unfortunately there are many SEO strategies still being used by webmasters that were put to bed a long time ago. In many cases, these SEO strategies are not only ineffective but are now considered Spam which often has dire consequences for rankings. The following is a listing of what I consider to be the
This is my third post and i hope you’ll got a plenty of information you guys need please leave a comment so i can write it better.
TERM: Entry Page
Type: Dimension
Universe: Aggregate, Segmented
Definition/Calculation:
The first page of a visit.
Comments:
Entry page is the first page in the visit regardless of how the sessions are calculated; different sessionization methods may give different results. Entry page is typically presented as a list of URLs or their page titles, showing the top entry pages and the number of visits for which each was an entry. Because each visit contains at least one “page,” the total number of entry pages equals the total number of visits for any given time frame. Entry page should not be equated or confused with landing page.
Please refer the old post for the earlier section
http://www.canigetinfo.com/2008/09/17/web-analytics-definitions-part-i/
Building Block Terms:
- Page
- Page Views
- Visits/Sessions
- Unique Visitors
Web Analytics Definition
From past few years i have seen a lot of guys asking about some specific words like CTR, unique view, KPI and other things. So i am just jotting down the information i had with me to give you guys a wide picture of web analytics. So we start from the framework overview.
