Some owners of content sites are earning four and even five-figure incomes per month selling "nothing." They’re doing this by selling their targeted traffic to other websites through Google’s AdSense program.
If you’re not familiar with (r)AdSense, it’s where (r)Google pays website owners ("publishers") to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers’ sites.
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here’s an all about Google letter. It didn’t start out that way, but when my fingers got typing that’s what flowed out of them.
My brain could have had something to do with it too. But not a lot. It’s still quite muddled from being ill.
Hope you find this stuff below useful.
1. Google Adsense stuff
I’ve heard that Google have been getting tough on Adsense sites recently, investigating sites displaying Adsense and removing ones which don’t meet the criteria.
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AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.
They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords’ member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month.
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By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay
Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on
their own websites.
For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website.
This is called Google Adsense
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The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.
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Google AdSense is undoubtedly the most popular Pay Per Click (PPC) program in the industry today. By enrolling your site under the said program, AdSense will display a series of ads on your pages. You stand to earn every time a visitor of your clicks on these ads.
They don’t have to buy anything, mind you. They just have to click on the ads and nothing more. These ads are by no means random. They are contextually relevant, meaning, they are assigned based on their relevancy to the subject of your site.
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Link popularity is probably the most important criteria engines use for ranking your site (especially
Google). They want to see how many different websites are pointing back to you.
However, it’s not just about the number of links anymore. What’s more important is the quality of
links. The search engines don’t care if you have 10,000 different websites linking to you if 9900 of
them are irrelevant to your site’s theme.
Here’s an example…
Let’s say your site is about investing stocks. You scour the net looking for anyone that will exchange
links with you, no matter the topic of their site.
After about 2 months you have successfully found 60 link partners that agree to put a link back to
your site in exchange for a link to theirs. There’s one problem though. Fifty of those 60 partners’
sites have nothing to do with stocks.
The search engines see this when they go and spider the net and they check your backlinks (sites that
link to you). So they discount many of those links pointing to your site that are not related to your
theme. In a nutshell, they are viewed as irrelevant from a search engine’s point of view.
That’s why it’s very important for you to seek out link partnerships with sites that are related to your
website’s theme. If your site is about stocks, you want to find websites related to investing and other
money related topics. It will help your search engine presence in the long run.
Not to mention, it’s pretty worthless for your site’s traffic when you partner with sites not related to
your theme. A gardening website, for example, probably wouldn’t generate much interest for a stock
related site anyway.
Contextual Links are Best
Contextual links are links that appear within the context of an article. So let’s say you have a site on
plants and you’re writing an article about plant food.
You know of an excellent site that gives great advice about feeding plants so you decide to mention
that site within the article.
This does the website owner a huge favor because that link is surrounding by content that relates to
their site. The engines pick up on this and will give them “points” for having a link amidst relevant information.
So when you exchange links with someone, don’t just slap their link on a “Links” or “Partners” page.
Not only do search engines ignore these pages, but so do Web surfers.
Review their site and suggest a place for your link and allow them to do the same. Explain to them
you’ll both receive greater benefits if you engage in a contextual exchange, where the link appears
within a relevant body of content.
Blogging is becoming more and more popular. At first, people used blogs for online journaling, now
they have emerged into money-making machines just like regular websites.
Most blogs allow you to leave comments, and with your comment, you are usually allowed to leave
your website address.
The point is not to comment on any and every blog. It’s more effective to find blogs that relate to the
theme of your site because their audience is similar to yours.
And when you comment, make it useful. Don’t just spam the blog and say “Hey, visit my site.” Not
only will that prevent your comment from getting approved, but there’s no value in that comment.
Your goal is to build credibility to make people want to visit your site. So make your comment
relevant to the blog post and add some useful information that will catch the eye of other commentors
and even the blog owner.
Let’s say you have a site about iPods and you find an iPod blog that allows comments. The author has
just written about the iPod Touch product, but left out some key information you felt would have
added to the piece.
You could comment on how great the article was and briefly mention some key points you felt the
author left out.
Other commentors will see your comment, respect the fact you offered some useful information they
might not have known, and it increases the chances that they’ll visit your site.
Many webmasters generate a ton of traffic from blog commenting, but it’s important you do it right or
it’s a waste of time.
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