There are hundreds or perhaps even thousands of search engines out there on the web, but the
reality is 90 to 95% of web surfers only use a handful of them.
Google, Live, Yahoo, AOL and Ask (formerly Ask Jeeves) are the most popular right now, and they are
all you really need to be concerned with at the moment.
Once you get listed with the main ones, you’ll eventually show up in some of the other “less
important” engines since many of them are just portals of the more popular ones.
For example, Netscape.com has a search engine, but they pull their results in from Google. So if
you’re ranked #1 in Google for “blue widgets” then you’ll have the same ranking in Netscape for that
keyword phrase.
There are many engines that feed from the popular ones so there is no need to go and submit to
these portal engines since you’re covered under the main ones.
Where to Submit
Once your site has at least 15 pages, submit your URL to the big three:
Google: http://www.google.com/addurl/?continue=/addurl
Yahoo: http://submit.search.yahoo.com/free/request
Live (Formerly MSN): http://search.msn.co.in/docs/submit.aspx
Please be patient. It may take weeks, or even months for your site to appear, especially with
Google. Live usually adds your site pretty quickly.
To check to see if your site has been indexed, simply type your full URL into the search box.
Don’t Keep Submitting
Many people get anxious while waiting for the search engines to add their site, and they keep
submitting. You run the risk of getting your site banned if you do this.
I know it’s tempting, but rest assured that your site was received the first time.
The Engines Love Content
If you find that your site is not showing up in the major engines, it may be time to take a look at your
content. How many pages are on your site, for example? You should have at least 15 to 20 pages,
as the engines love meaty sites — especially Google. The more content, the better.
What About The Other Engines?
You may be wondering about Ask, AOL, etc. As, I mentioned earlier, a lot of those other engines are
just portals. So once you show up in the big three, you’ll eventually begin seeing traffic from the
other engines. Just be patient.
If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are.
No only are blogs the hottest thing on the ‘net right now, but they are custom-made for Google’s AdSense program. Why? It’s simple. Blogs represent constantly changing and fresh content to Google’s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where I’m heading here?
No matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.
Now I don’t have any problem with charities, but I give to the ones that I choose to give to. Since I don’t have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can’t afford to have non-revenue PSAs showing up on my site.
There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.â€
This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors click on one of the targeted contextual words it displays a results page from Google listing ten Adwords advertiser’s ads for this related topic.
Here is what Google says Adlinks are: “What are Ad Links by Google?
Google’s Adsense is one of the most powerful weapons in website publisher’s arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you’re not using it properly and maximizing the income you squeeze from it, your leaving money on the table – something we all hate doing.
Boosting your return from Adsense can be done very easily and quickly, and you’ll be amazed by the results.
I ran Adsense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My clickthrough rates and CPM figures were very healthy, and I didn’t honestly think that they could be improved a great deal. How wrong I was. Immediately after I implemented a few quick changes my clickthrough rate more than doubled, and by doing some fine tuning I manged to get nearly three times as many people to click on the ads as had been previously doing so.
Webmasters have a revolutionary new method of collecting income from their websites.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.
Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions†dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.
Satisfy The Search Spiders
My first two tips center around “search engine strategies” because this kind of traffic is not only
targeted but it’s FREE!
Sites like Google, Yahoo, Live, AOL, etc. can bring in tons of traffic to your site, so it’s important the
search engine spiders and bots can read your pages.
A spider is a script the search engines send out to your site that collects information about your code,
content, site popularity (how many sites link to you), etc. Based on the information it collects, it will
determine your page rank for various keyword phrases.
HTML Works Best
Flash, javascript and all those other fancy languages that make your site look “cool” may hinder the
search engines from reading your content.
Even though engines like Google are getting better at reading javascript code, it’s still best to just use
good ole’ clean HTML.
If you want to validate your HTML code, go to W3C’s site.
Get Rid of Frames
Search engine spiders cannot read content that sits inside frames. So if you use them, you are
jeopardizing your search engine rankings.
Use Keywords in Hyperlinks
When you are linking to internal pages within your site, it’s a good idea to use the keywords that
describe that page. This may help that page rank higher for that phrase.
So for example, if you are linking to a page about golf tips, instead of saying “Click here to view that
page”, it would be more useful to say, “View my article on golf tips.” Notice the important phrase
“golf tips” is inside the hyperlink.
Use Keywords for Your Filenames
When naming your pages, it’s also important that you include your important keywords in the
filenames. Some search engines use these to help determine page rank.
Using the golf tips example again, you could name one of your HTML pages, golf-tips.html instead of
page1.html. It’s also beneficial to separate multiple words with a hyphen instead of running them
together (golftips.html).
Proper HTML Structure
This may sound very basic to many of you, but I’m amazed at how many people still do not ensure
their pages have the basic HTML components and tagging.
If this info is elementary to you, skip to the latter tips by using the navigation above. I
promise they get more advanced. 
If you want the engines to know what your pages are about, the following tags are very important
and should not be left out.
There are three HTML tags that every page should have at the top of the page, right below the
opening <HEAD> tag and they are:
1) Title Tag
2) Meta Description Tag
3) Meta Keywords Tag
If you need help with learning how to add this code to your pages then, see my HTML tutorial.
In each of these attributes, you should mention your main keyword at least once and not more than
twice. If you get too repetitive, the search engines may ignore the page.
Let’s say you are trying to optimize a page for the phrase “skin care”. Your opening HTML code may
look something like this:
<html>
<head>
<title>Skin Care Tips For People of All Ages</title>
<meta name=”description” content=”How to develop a healthy skin care regimen”>
<meta name=”keywords” content=”skin care, healthy skin, looking young”>
</head>
H1, H2, and H3 Tags are Important Too
Many search engines also pay special attention to what you have inside your header tags. For
example, the most important headline on your page should be inside the <H1> tag, the second most
important under the <H2>, and so on.
So if you are trying to optimize your page for the phrase “skin care” then you’ll want to ensure your
<H1> headline has that keyword inside it.
Here’s an example…
<H1>Skin Care Tips for Women</H1>
The <H1> tag should appear as close to your opening <body> tag as possible, then <H2> and so on.
Important Message About Meta Tags
Years ago meta tags played a HUGE role in how your pages ranked in the major search engines.
These days, not so much. It’s all about the content on your pages and the number of quality backlinks
(related sites linking to you).
So while you should use meta tags as descriptors (the search engines use that info to describe your
site when it appears in the results), don’t expect ranking miracles because of them.
Are you writing articles with the idea of marketing your internet business?
Discover how using the right keywords in articles and having Google Adsense ads on your content site is now one of the most profitable ways of internet advertising.
Are you using this internet marketing strategy?
If not, you may be leaving thousands of dollars of extra profits on the table by not utilizing this strategy.
This is one of the many reasons writing original quality content articles is now the latest marketing buzz.
Webmasters place advertisements on their site to (hopefully!) help their web site visitors find additional information and products that are relevant to their site’s theme and therefore what those visitors came to their website looking for. Of course, it also helps if those advertisements also make money for the webmaster!
Unfortunately, serving advertisements online isn’t always easy. Many advertisement companies offering the service of placing ads on our sites have managed to turn the advertisement business into one big mess. Thousands of sites are bogged down with non-relevant pop-ups, pop-unders, pop-ins and banners.
